What I intended to be a week or so break from blogging and manually playing Mafia Wars turned into to about 4 months. The fact of the matter is I was overwhelmed trying to keep up with Zynga. Like many have always said 'Event Fatigue' was going to cause the end of the game and it kept getting worse. Blogging became work instead of something fun to do. With the development of sophisticated and easy to use automated scripts, blog posts about what you needed to do in the game became obsolete. My blog quickly turned into pictures of banners and daily links and it was boring. Many who didn't want to visit the blog to get their daily links threw a fit that I had stopped posting them on the fan page. To me this was more evidence that an outside blog wasn't needed and the fun which included community involvement had disappeared. I tried to put my exit into words but I didn't want to highlight negativity for those who still played and enjoyed the game. Now we find the game going in the opposite direction. Rumors are flying as the clues pile up. There hasn't been any new content for a while. Those who have completed their Limited Time Property update will find only 3 banners and I don't recall ever seeing this.
It doesn't look like the monthly updates of loot are going to happen but that really isn't a big deal since none of that loot has helped anybody for a long time. The rules of the VIP Membership Program never guaranteed a monthly update but they do promise new weekly loot. A loot update did happen the other day but it's only the 2 weekly items for VIP subscribers. What's more interesting is that there are only 2. Normally they do a month at a time.
The following emails from Mark Pincus and the newly appointed CEO shed some light on what's happening with Mafia Wars. The timing matches up perfectly to what we have seen in game. Click images to enlarge.