Here is an interesting article written by Ryan Fleming for Digital Trends. You can't always believe everything you read on the internet but if true this sure explains the current state of Mafia Wars. It is very evident that Zynag has focused on short term gains from Reward Point sales and forgot about the long term goals of game enjoyment and player retention.
Thanks to Trevor Fougere for posting this in the {ASS} group page and to Glen Snyder for posting on the fan page.
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| Article written by Jennifer Patterson, Creator of the MW Loot Lady Blog, The Mafia Wars Loot Lady Facebook Fan Page and Co-Host of The Informant Podcast. |
as i said months before...
ReplyDeleteit's NOT about keeping players happy anymore.
zynga is going to the stock exchange, so it will be ALL hail to the sock holder (and f*ck the normal player).
we all are playing a dead game. only my family, this blog and the informant podcast are keeping me playing and buying reward points.
without them, i would have quit a loooooooooong time ago.
well... looks like all we remaining players have to send out friend requests. it makes future wars and drivebys impossible, but at least, we'll stick together!
Can you make it so the links automatically opens in a new tab or window, even for the dailys and perhaps the link to comments too.
ReplyDeleteStrange reading that....I put this in my notes early today....
ReplyDeleteDone a little research into why Zynga is flooding it's games with Objectives that can only be realistically met by a player willing to spend hard cash on their Game Cards.
E.G. Cafe World Has had 8 new missions start in less than 2 weeks. Most missions have 10 parts, some have 15, one has a massive 300.
NO WAY can they be completed by the average player, not without spending CASH. So those players miss out on all those trendy items, so they bite the bullet and SPEND SPEND SPEND....
So Why NOW?
Well Zynga or ZNGA as they will be known are planning to float on the Nasdaq stock market.
The U.S. Securities and Exchange Commission hasn’t completed its review of the company’s financial results.
So logic says Zynga flood the games now with those impossible missions, everyone buys cards, their last financial quarter gets reviewed and makes it look like the company are surging forward in profits, which in turn will push the share prices through the roof.
The current Directors who will be sitting on 50% to 75% of complimentary shares will sell up when the price is high and become extremely rich people.
Good luck to them. But the games will all become pay to play after that. Because shareholders will now demand a dividend every year. This will lead to an increase to parts of the game which will not be possible to finish without spending hard cash. The share holders may even demand the introduction of a monthly subscription to play Zynga games.
As I said - Just a theory!