Apr 6, 2011

Spam Tactics

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I've seen this post in my news feeds a few times today and I'm not sure where they are being generated from. I love how the description of Mafia Wars is called a game of power and deception.  Whenever one tries to deceive Zynga, they get rolled back!
I see a few other discrepancies. It says my mafia member Carla and 22 other friends are "playing Mafia Wars by Zynga". This better not be true. I have 4,779 Facebook friends and I expect that all of them should be playing Mafia Wars.
The post also says "Join your friends and more than 25 million other players in Mafia Wars". I'd like to know where they came up with that number. If you check the Application Stats on All Facebook, this number is no where near accurate. 30 days ago that number was about half of what they claim. Thanks to a CityVille cross game promotion with Mafia Wars and the launch of Brazil, the number of monthly active players has increased to over 17 million.

Article written by Jennifer Patterson, Creator of the MW Loot Lady Blog, The Mafia Wars Loot Lady Facebook Fan Page and Co-Host of The Informant Podcast.
All material is protected by copyright law

2 comments:

  1. That is what the cross promotions are for. It introduces players to a new game, but it also allows Zynga to pad the number for players in each specific app. People open the game and play it a few times and never go back. Also, most players never goes back and block the game or, more importantly, UNLIKE the game. This allows the company to show higher number to possible investors...but more and more investors look for a per monthly profit from a company before investing. But being able to show LARGE numbers still helps Zynga look like they WAY outshine its competition.

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  2. That dont mean anything. that is counting peak of individual accounts per month, so also counting peoples other accounts. this is more like whats happening and give you a better picture of it .http://i56.tinypic.com/358sbkg.jpg

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